When you set goals, it’s important to use SMART goals. That stands for specific, measurable, attainable, realistic and timely. In other words, setting goals that are both realistic and attainable is part of making SMART goals.
But how do you make sure that your goals for audience growth are realistic and attainable?
Know the Size of Your Audience
You may never reach every member of your audience, but it’s important to know roughly how many there are in existence. There may be millions of people who need what you’re offering them, but remember to truly narrow it down and shrink down that audience to an audience of one – the ideal customer, even while realizing how many potential customers are out there.
Understand How to Reach Your Audience
When you know your audience, you also know how to find them. If you know what social platforms they use, who they follow to learn from, what groups they’re in, and what they do in their free time, you’re going to be able to make better choices about how to reach your audience – thus improving your conversion rate exponentially.
Create a Growth Budget
One thing you really need to know about audience growth is that sometimes it takes money in the form of paid advertisements to reach the audience. For example, if you know that your audience loves to read a certain website and newsletter that also has Google Ads on it, how can you get your ad to appear there? Perhaps you can talk to the owner and make a deal too, but either way, you need to know how much you can spend on promoting growth.
Know How Much Time You Have
If you’re going to be doing all the content creating, publishing, and marketing yourself, chances are it’s going to take much longer to reach your ideal audience. Know that you can set your goal a little lower by realizing that you’re just one person.
Understand Your Skillset
If you’re not that great at audience targeting, you may want to figure out a way around it via outsourcing or by learning what you need to know. Setting a goal without knowing how to do what needs to be done can mean that you don’t reach that goal.
Be Willing to Outsource
When it comes down to it, if you have the budget, it may pay off big time to outsource audience growth. There are experts who will help you develop a freebie, help you market it properly, and more. If you can outsource, you can boost your growth goal so you can reach more people because you’re not doing it alone.